×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Cut to the Chase

Published on .

Company: Alexander & Baldwin, Honolulu Agency: N/A Market: Logistics Quick chase: Alexander & Baldwin has got itself a sleek logistics plant in Savannah, Ga. And why should we care? The copy is nothing more than a paean to the advertiser's corporate ego: “Alexander & Baldwin, a multi-market transporta-tion and real estate company, focused on growing its integrated businesses, investing capital opportunistically with discipline and expanding its customer know-ledge and market bases in new ways and new places.” Alexander & Baldwin should at least recognize that there are customers and prospects that need its services. The ad fails to address that. Clue: Always sell the service before selling the source.
Most Popular
In this article: