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Cvent adds mobile, social enhancements to events suite

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McLean, Va.—Event management company Cvent has enhanced its services with new mobile-friendly online registration features, and added social media integration to encourage attendee sharing and engagement.

Cvent's new mobile additions allow for the creation of mobile-optimized event websites and registration forms. Social upgrades permit registrants to share events with their connections on Facebook.

In addition, marketers now can create dynamic content for email that varies based on attendee information, including the ability to update Salesforce.com records with such email actions as opens and undeliverable messages.

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