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cVidya rolls out Enrich marketing analytics platform

Published on .

London—cVidya, which develops revenue analytics solutions, announced the launch of Enrich, a marketing analytics platform for mobile operators. Enrich gives mobile operators the ability to identify and target customer segments, monitor customer behavior and analyze marketing activities across multiple channels. The system is designed to help mobile operators maximize revenue from existing services, improve customer acquisition and retention, and break into new markets.
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