McCreary is a 17-year veteran of IDG. He was the first managing editor of CIO, which was launched in 1987, and played a key editorial role in the founding of Darwin, CSO and CMO, which were subsequently grouped together into the CXO Media division.
In accepting the award, McCreary, who grew up in Cleveland, said he was fortunate to have parents who exposed him to magazines such as The New Yorker. "Every great [magazine] has a pulse, a presence and a distinct personality," he said. "Even in b-to-b, it's the presentation that cinches the importance of the information. I've been very fortunate to work for people who agree with that vision."
After graduating from Wesleyan University in Connecticut with a degree in English, McCreary worked as a reporter for community newspapers before joining The Boston Globe. His career in b-to-b media began in 1984 with Ziff Davis' PC Week (now eWEEK).
Along the way, McCreary wrote two novels, "Mount's Mistake" and "The Minus Man," which was adapted as a movie. He's currently working on a third novel, "with a character who's a b-to-b journalist," he said.
Two other editors were honored with individual awards at the Neal Awards luncheon on March 16.
The Timothy White Award for editorial courage and integrity went to Whitney Sielaff, editorial director and publisher of VNU Business Media's National Jeweler. VNU is the publisher of Billboard, where Timothy White was editor from 1990 until his untimely death in June 2002. Sielaff is the second recipient of the award. Maryfran Johnson, then editor of Computerworld, won the award last year.
Scott Berinato, senior editor of CXO's CIO and CSO magazines, is this year's recipient of the McAllister Editorial Fellowship, named for Donald McAllister Sr., the longtime CEO of Geyer-McAllister Publications.
Berinato will spend about a week as a visiting tutor for the magazine program at the Medill School of Journalism at Northwestern University. Berinato is the first McAllister Fellow to graduate from Medill and his fellowship will bring him back to his alma mater for the first time since graduation.
The ABM's announcement of the White and McAllister award winners was covered in the March issue of Media Business.