Fort Atkinson, Wis.—Cygnus Business Media said Friday it is seeking a buyer for its Agriculture Group, which includes two publications and five trade shows.
“The right strategic buyer for the Agriculture Group will provide us with an opportunity to improve our overall balance sheet and provide a substantial return to our ownership group,” said John French, CEO of Cygnus, in a statement.
“These properties are highly profitable and have drawn significant interest for many years. Additionally, this group is a discrete business that can be sold without adversely affecting Cygnus' core business model or existing affinity groups.”
The Agriculture Group includes the publications Case IH and Feed & Grain.
French said Cygnus has no plans to put the remainder of the company on the market.
Cygnus has retained Corporate Solutions to explore strategic alternatives for the Agriculture Group.