Cygnus exec looks for new blood

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Name: Richard Reiff
Title: President
Company: Cygnus Publishing
Goal: "To grow the company by leveraging existing products and offering integrated marketing plans."
Rich Reiff, recently named president of Cygnus Publishing, says that one of his goals is to inject "new blood" into the company.

"As we get older, we need to bring in people just as smart, if not smarter, than the people they're reporting to, including myself," Reiff said.

Cygnus Publishing-with 48 trade titles, 17 custom publications, 17 trade shows and 60 Web sites-is a division of Westport, Conn.-based Cygnus Business Media, which was bought in May by a new player in b-to-b, CommerceConnect Media Co., for $275 million.

Reiff was promoted in November after spending more than a year as president of Cygnus Custom Marketing.

"We started [custom publishing] before it was all the rage," Reiff said.

"We want to stay focused in markets in which we have an in-depth body of knowledge. In addition to custom publishing, those markets include photography and imaging, construction, fire rescue and securities."

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