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BtoB

Cymfony launches Orchestra media analysis product

Published on .

Oct. 17 Watertown, Mass.—Cymfony, a media analysis firm, on Monday announced the launch of Orchestra, a Web-based computer dashboard that automatically monitors and analyzes mainstream media as well as blogs, UseNet groups, online forums and other forms of social and consumer-generated media.

Orchestra combines automated monitoring of converged media with human analysis to highlight opportunities and threats.

Andrew Bernstein, CEO of Cymfony, said in a news release that Orchestra is “an essential solution to the problems of information overload for anyone responsible for reputation management, customer behavior analysis, product launches, campaigns, events, competitive intelligence and other initiatives that can help guide business decisions.”

—Matthew Schwartz

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