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BtoB

D'Arcy rebrands units

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New York--D'Arcy Marketing Services Group, a division of D'Arcy and a unit of the Bcom3 Group, said it will unite its so-called "below the line" marketing companies under a new single corporate brand called ARC. The new brand will encompass Clarion Marketing & Communications, Chain Reaction and Cognetics. Direct marketing veteran Wendy Riches, who was president of D'Arcy Marketing Services Group, has been named president of ARC.
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