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BtoB

D&B acquires First Research

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Short Hills, N.J.—Dun & Bradstreet announced Tuesday that it has acquired First Research for $22.5 million in cash.

First Research is an online content provider of business information and insight to sales executives, broken out by vertical industry. It will provide Hoover’s, which is also owned by D&B, with deeper, industry-specific content.

“The acquisition supports our Internet strategy of growing Hoover’s by better meeting the need for commercial insight among sales professionals,” said Steve Alesio, D&B’s chairman-CEO, in a statement.

—Carol Krol

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