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BtoB

D&B, Acxiom announce partnership

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Short Hills, N.J.—D&B Wednesday announced it has formed product and technology outsourcing agreements with Acxiom Corp. to serve its U.S. sales and marketing customers. Both companies are major database services providers.

D&B said its business marketing information database will be powered by Acxiom’s computing platform; it will also rely on Acxiom’s data integration expertise. D&B in turn will manage sales for the products.

D&B said it expects to roll out a D&B-branded customer offering powered by Acxiom in the fourth quarter.

—Carol Krol

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