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D&M Holdings launches viral video-sharing campaign for two brands

Published on .

Tempe, Ariz.—D&M Holdings this week introduced a viral video-sharing campaign for its Denon Electronics and Boston Acoustics brands of home entertainment equipment. The campaign, called “Makeshifters,” allows users to upload videos on www.makeshifters.com for a chance to win home entertainment equipment. Users can rate, review and share the online videos. The campaign uses vConnect social networking technology from vSocial and was created by the Loomis Group, San Francisco.
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