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BtoB

Go Daddy taps Deutsch for advertising

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Scottsdale, Ariz.—Web hosting provider Go Daddy has selected Deutsch New York to create a new ad campaign to launch during the 2012 Summer Olympics in London. Go Daddy previously created its advertising—including its high-profile Super Bowl ads over the last seven years—in house. The new campaign, “Inside/Out,” will debut on NBC's Olympics broadcast, which begins July 27, and will be supported online.
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