BtoB

Daily deal industry set for rapid growth

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Chantilly, Va.—The value of “daily deal” offers distributed by networks such as Groupon and LivingSocial is expected to grow 35% a year over the next five years, hitting $3.9 billion by 2015, according to a new study from media research company BIA/Kelsey.

Fueling that growth will be the number of daily deal companies now out there. BIA/Kelsey estimates there are more than 200 companies offering daily deals based on the Groupon model, localized to businesses in 178 U.S. cities.

Although it is primarily considered a consumer channel, some b-to-b organizations have experimented with the model.

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