BtoB

Daily deals arena projected to see strong growth

Published on .

Most Popular
Chantilly, Va.—Despite turmoil in the daily deals business, U.S. spending on this form of social-marketing couponing is poised to grow more robustly than previously predicted, according to a new study from media research company BIA/Kelsey. According to the company, spending in the U.S. on deals will grow from $873 million in 2010 to $4.2 billion in 2015. In March BIA/Kelsey pegged 2015 deals spending at $3.9 billion. This year's revenue also has been revised upward, to $2 billion from the $1.2 billion estimated earlier. The daily deals industry has been volatile lately, with Groupon postponing its initial public offering, and Facebook and Yelp abandoning or severely cutting back their deals operations.
In this article: