Chantilly, Va.—Despite turmoil in the daily deals business, U.S. spending on this form of social-marketing couponing is poised to grow more robustly than previously predicted, according to a new study from media research company BIA/Kelsey.
According to the company, spending in the U.S. on deals will grow from $873 million in 2010 to $4.2 billion in 2015. In March BIA/Kelsey pegged 2015 deals spending at $3.9 billion. This year's revenue also has been revised upward, to $2 billion from the $1.2 billion estimated earlier.
The daily deals industry has been volatile
lately, with Groupon postponing its initial public offering, and Facebook and Yelp abandoning or severely cutting back their deals operations.