The typical DAM tool is a virtual mashup, consisting of proprietary thumbnail-view and search applications on top of a number of other database applications, such as Microsoft SQL Server or Oracle. For repurposing video into different formats and viewing media, an application from a company such as Telestream might be used; for rendering images, in particular into thumbnails, Adobe Graphics Server could be the underlying tool.
Depending on the complexity, database size and number of users, a DAM suite might run as little as $400 a month or as much as $20,000.
Interest in DAM solutions seems to be growing. Henry Stewart Events has been staging DAM conferences since 2001, featuring case histories of successful implementations. It plans its most ambitious North American schedule this year with conferences in Atlanta, Boston, Chicago, Los Angeles, New York and Toronto.
“When you look at digital asset management, it's gone from purely storage and retrieval to being about work-flow information,” said John Gaylor, managing director of Henry Stewart Events. "“Now it's all about new media and how it can be spewed out to multiple channels.” M