Company: Everything Channel
Location: Framingham, Mass.
Title: VP-editorial director
Big move: Former editorial director of TechTarget's security media properties moves to Everything Channel.
Core responsibilities: Oversee the development of content for print and Web publications, as well as webinars and virtual events.
The channel for value-added resellers of technology products and services has evolved in the seven years since Kelley Damore left her position as editor in chief of CRN, but the primary mission of the flagship publication of Everything Channel has stayed the same.
“CRN has been around for 27 years, so it has a well-known brand with a history of talking to the VAR community,” Damore said. “We have a breadth of reporting expertise. We're there to talk to VARs, help them navigate different programs that vendors may be offering, help them run their businesses and provide technology information that they can take to figure out where they need to customize. It's always been a strong mission, and that's why I was interested in coming back.”
Damore returned to Everything Channel in December as VP-editorial director, a position that places her in charge of the development of content for the company's print and online publications as well as virtual events and webinars.
“The readership hasn't changed; the loyalty to the brand hasn't changed,” she said. “What has changed is that we're doing a heck of a lot more online than I did when I left.”
Damore, who oversees a staff of 20 editors, returns to her old stomping grounds with Web experience gained as an editorial director at TechTarget, where she focused on growing the online membership of the company's security media properties, including Information Security magazine. She also served as director of creative services and constituency building at Oxfam America, where she oversaw the redesign of the nonprofit's Web site.
She wants to see the brand's online offerings grow. “Online is constant,” she said. “It's daily, hourly. So a bulk of my concentration is looking at what we're doing there and trying to come up with and think about new initiatives.”
She plans to showcase more video and audio content and also focus on the continued development of online community. The company has two reporters devoted to social media now, but Damore wants to look at new platforms and ways to improve the conversation.
“I'm not focused on sheer traffic numbers, but on making sure we have the right mechanisms to reach out,” she said. “I'd like to pull together and think about strategy a little bit. It's important—period.”
The social media strategy will likely put readers in better touch with the editors and reporters, who are veterans in the industry.
“Most of the reporters here have been covering the channel for 10-plus years,” she said. “We're really passionate about writing the stories that matter for our community.”
In lean economic times, the message hinges on preparation, she said. “We're focused on getting a sense of the opportunities for our readers when budgets free up—the best technologies, the best approach that they should have in terms of taking advantage of that. We're really trying to help VARs drive business and help them position themselves when this thing turns around.”
Damore plans to help Everything Channel stay on top of technology trends in the channel, as well as in the media market.
“I don't know where technology will go,” she said, “but I want to make sure we're nimble and agile, and providing information in whatever form our readers want. That's a key mission.”