Dan Bagan oversees about 50 brands as senior VP of Penton Media's Agriculture, Restaurants, Food and Meetings Division—internally known as the “farm to fork” group. That division—and Bagan's responsibilities—grew substantially with Penton's acquisitions of Nation's Restaurant News in December 2010 and Farm Progress Cos. last November.
The $79.9 million acquisition of Farm Progress immediately made Penton a more formidable force in agriculture media. After closing five overlapping media brands, the Penton Agriculture Group now encompasses 18 media titles, four major farm shows and the Farm Progress America broadcasting unit.
Bagan said he has been concentrating in recent months on the Farm Progress purchase and consolidating the two organizations. “We now address the industry from every angle. We have strength locally, regionally and vertically,” he said.
Bagan joined Penton in 2006 when it acquired Supermarket News, where he had been VP-group publisher, from Condé Nast's Fairchild Publications. His first title at Penton was senior VP of the food retail group; in 2008, he became senior VP of the newly created Agricultural & Food Group. In December 2010, Bagan added oversight of Nation's Restaurant News when Penton bought the brand from Lebhar-Friedman, where he had worked from 1988 to 2001.
Bagan said he tries to foster innovation in his group by facilitating openness among those who report to him and “creating a culture that doesn't penalize failure.”