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BtoB

Dan Henson, General Electric Co.

Published on .

Most Popular
What: VP-CMO
Where: General Electric Co., Fairfield, Conn.
Why: Henson, who has been with GE for 20 years and was named CMO in January 2006, is responsible for sales and marketing, sales force effectiveness, enterprise accounts, strategic marketing, advertising, branding and communications. Under his direction, GE in February launched the second phase of its “Ecomagination” campaign, which shows its commitment to the environment.
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