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BtoB

Dassault Systemes account to Young

Published on .

Santa Monica, Calif.--Dassault Systemes of America, Los Angeles, selected Young Co., a Santa Monica, Calif. business-to-business agency, to handle the software manufacturer's launch of CATIA Version 5, a software product that runs on the Windows NT platform. Young Co. will handle advertising, direct mail, market research and show support for the $2.5 million launch campaign. Dassault is a subsidiary of Dassault Systemes S.A., Suresnes, France.
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