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BtoB

Data collection company reInvention announces launch

Published on .

Westport, Conn.—ReInvention, a new company that will provide the market research industry with data collection services, has announced its launch. The company has built a proprietary research system, called OneOpinion, that collects survey data from online, offline and mobile platforms. It is led by managing partners Hugh Davis and Keith Price. Davis was previously exec VP at Greenfield Online; Price was president-North America at Toluna Inc.
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