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BtoB

Data integration delivers seven-digit ROI

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Palo Alto, Calif.--Data integration and enhanced analysis has been shown to deliver significant return on investment-in millions of dollars-for companies that employ them, according to a study released by Informatica Corp. Produced by the research firm Globalinkage, the study polled 134 enterprise Informatica customers. One case-specific example showed that a $44 million surgical supplier boosted revenue 15% by astute integration and crunching of its pricing and sales data.
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