BtoB

Database list prices decline in key areas

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Boca Raton, Fla.—Database list prices continue to fall in key b2b areas, with subscriber lists of business magazines and permission-based email lists leading the decline, according to the “Summer 2011 List Price Index” from list management company Worldata. The average price of subscriber lists from controlled-circulation business magazines averaged $141 per thousand names in the second quarter of the year, versus $146 for the year-earlier period. Meanwhile, paid-circulation business magazine list prices declined a bit less, with the current average price of $128 per thousand names down from the $130 average in last year's second quarter. Permission-based email list prices of large companies averaged $269 per thousand names, compared with $279 a year ago. The major outlier in the Worldata study was permission-based b-to-c list prices, which fell on average 20.54% over the past year from $112 per thousand names to the current $89.
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