Database marketing veterans form

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Chicago—, a new company specializing in b-to-b data marketing services, has been formed by database veterans John M. Coe and Jim Wheaton. The company will provide consulting, data strategy, planning and acquisition, campaign planning, and measurement and reporting, according to the principals. Coe is president and founder of consultancy and publishing company Sales & Marketing Institute, which he will continue to lead. He has held executive sales and marketing positions at Rapp Collins Worldwide, IBM Corp. and Quaker Oats Co. Wheaton also will remain principal of data management and mining company Wheaton Group. He previously has held analytics-oriented positions with KnowledgeBase Marketing, now known as KBM Group.
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