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BtoB

David Eldridge, Alterian

Published on .

What: CEO

Where: Alterian, Chicago

Why: Alterian last year saw 40% revenue growth and a doubling in profits, and most recently announced it is expanding the online capabilities of its analytically led, integrated marketing platform. CEO Eldridge earlier this year inked a deal to acquire Mediasurface, which he said will expand the online capabilities of Alterian's integrated marketing platform to encompass Web sites and social media channels. The platform has evolved over the past two years through a mixture of such deals, as well as organic growth.

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