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BtoB

DDB wins Cotton Inc. account

Published on .

New York--Cotton Inc. tapped DDB as its new agency after a three-month formal review that included finalists Lowe, Ogilvy & Mather New York and Publicis. It replaces Ogilvy & Mather New York, which handled the Cotton account as agency of record for more than 30 years. DDB will develop an integrated campaign including television, print, online and sales promotions.
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