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BtoB

‘The Deal’ alters online subscription model

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New York—The Deal on Monday debuted a revamped Web site at www.thedeal.com/newsweekly. The move represents a shift in the magazine’s online subscription model.

Now archived content from the newsweekly is free; previously, it had only been available with a subscription.

With the shift, The Deal has also introduced several new advertising formats on its site. These include a banner alongside the masthead and a skyscraper on the right hand side of the page.

Additionally, videos, slide shows and the search tool will include sponsorship opportunities.

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