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Deal creates largest ad network for Internet radio

Published on .

New York—Internet radio advertising company TargetSpot has acquired online streaming ad rep company Ronning Lipset Radio, forming what the companies say is the largest audio advertising network for the buying of online radio spots.

The combined network will consist of more than 50 partnerships with more than 1,000 stations, including CBS Radio and Entercom, and Internet properties such as Yahoo, AOL and Live 365. The network reach is estimated at more than 6 million listeners weekly, according to the companies.

More than 33 million people in the U.S. listen to Internet radio each week, according to Arbitron and Edison Media Research.

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