Death of the Influentials?

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Pat LaPointe, managing partner of MarketingNPV, poses the question, “In the flat world of Web communication networks, is the old marketing strategy of seeking out influential opinion leaders really dead?” While some marketing experts suggest that in today’s world of blogging and tweeting, mass reach is the name of the game, others argue that nothing is more effective at driving behavior than the objective recommendation of a known, credible source. Read LaPointe’s blog, “Marketing Measurement Today,” to find out more. READ MORE
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