Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


About.com debuts ad campaign

Published on .

New York—About.com, a content site of New York Times Co., this week launched an integrated ad campaign aimed at advertisers designed to show how its professional guides are different from those offered by other aggregated content sites.

The campaign, with the new tagline “Need. Know. Accomplish,” was developed by Gigantic, New York, and includes online and out-of-home ads. It focuses on the “intent-driven” quality of About.com’s users, since a majority of the site’s traffic comes from search engines. The ads show how advertisers can capitalize on what users are looking for by matching About.com’s content with closely aligned ads. The budget was undisclosed.

Most Popular
In this article: