New decade, new behavior?


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Finally, I'm very pleased to announce the debut of a new awards program to honor the best uses of social media in b-to-b marketing. Divided into seven categories—Best use of Facebook, Best use of Twitter, Best use of LinkedIn, Best use of viral video, Best corporate blog, Best closed community and Best social media integrated campaign (across more than one social channel)—the winners will be announced in the April issue of BtoB and recognized at an awards breakfast in New York in May. For more information, or to enter a submission, visit: Ellis Booker is editor of BtoB and BtoB's Media Business. He can be reached at
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