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DeCarlo to oversee Ziff Davis’ database management

Published on .

New York—Ziff Davis Media has promoted Sara DeCarlo to VP-consumer marketing and database management from VP-database management. In new her role, DeCarlo will assume some of the responsibilities of Charles Mast, senior VP-circulation, who resigned from Ziff Davis last month.

DeCarlo will be responsible for overseeing all circulation efforts for the company’s nine print publications. Her duties will include managing the company’s master database of reader information.

"Sara has done a terrific job of building and managing our new reader database, which has been instrumental for Ziff Davis in developing new products and services to meet our customers’ needs," Bart W. Catalane, Ziff Davis president-COO, said in a statement.

—Sean Callahan

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