BtoB

Decision Direct dives more deeply into b-to-b research

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Peterborough, N.H.—Decision Direct Research, the market research division of list company Millard Group, announced Wednesday it has enhanced its b-to-b research offerings. While it has b-to-b clients, Millard has traditionally focused primarily on the consumer side. Lilliane LeBel, VP of Decision Direct Research, said the company has hired b-to-b specific research directors and will now be offering customized research programs to marketers.

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