Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Decision Direct dives more deeply into b-to-b research

Published on .

Peterborough, N.H.—Decision Direct Research, the market research division of list company Millard Group, announced Wednesday it has enhanced its b-to-b research offerings. While it has b-to-b clients, Millard has traditionally focused primarily on the consumer side. Lilliane LeBel, VP of Decision Direct Research, said the company has hired b-to-b specific research directors and will now be offering customized research programs to marketers.

Most Popular
In this article: