×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Most IT decision-makers use social to learn about products

Published on .

Most Popular
San Francisco—Almost three in five IT decision-makers use social media to learn about new products, services and technologies, according to UBM TechWeb's annual “"Social Media at Work” study. Almost half (47%) use social media to seek advice from peers before technology purchases. “Social media is pervasive, and it would make sense for IT executives to increasingly use social platforms to share information and help them make purchase decisions,” Scott Vaughan, UBM TechWeb's CMO, said in a statement. “That said, social media is not a silver bullet when it comes to IT marketing.” The study of about 650 business technology decision makers was conducted online.
In this article: