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BtoB

Decisionmakers turn to ads

Published on .

Cleveland--More than 95% of business purchase decisionmakers said they read advertising to learn about new technologies and products, according to a recent survey conducted by Penton Research Services. Additionally, the survey found that four out of five read advertising to learn about new suppliers in the market (84.6%) and to stay current with suppliers (80.7%). The information was taken from a telephone survey of executives, managers, purchasing agents, engineers and other decisionmakers in the United States. A total of 1,200 interviews were completed by respondents in industries such as manufacturing, services, transportation, utilities, wholesale trade and construction.
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