Decline of b-to-b ad pages continues to slow

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New York—B-to-b print advertising pages declined 4.2% in May compared with May 2009, according to Business Information Network figures released Tuesday by American Business Media. The rate of decline, however, has slowed in each of the first five months of this year.

In January, pages declined 15.3%, followed by declines of 9.4% in February, 5.7% in March and 4.5% in April. Year-to-date, the aggregate decline in b-to-b ad pages is 7.0%.

The automotive category posted the biggest gain in pages in May, with an 11.9% jump. The restaurants and foodservice category had the largest decline in pages, with a drop of 22.7%.

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