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In defense of television

By Published on .

A recent post by Brian Joyner on the blog, “Beyond Madison Avenue,” is titled “Think the Age of Television is Dead? Think Again.” Joyner uses the fact that President Obama announced Osama bin Laden's death on television to make a case for the medium's enduring power for both viewers and advertisers. “The number of televisions in American homes continues to increase and, as a result, the number of people sharing a television per household continues to decrease,” he writes. “In other words, television viewers continue to gain more freedom in choosing what to watch. Add in the fact that the number of television shows continues to increase and that people continue to watch more and more television, and what do you get? A big giant data set and the greatest gift to advertising planners: a smaller, but much more targeted demographic for each show.”
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