A survey by the Marketing Executives Network Group uncovered 75
different definitions of “interactive,” ranging from “two-way dialog” to
“online/Internet/Web solution.” In his blog this week, Paul Dunay
observes, “Just when you think you understand what a person means by a
word, they define it for you, and you find out that you really didn’t
know what they meant.” To post your own definition of the word, or to
comment on the survey, read the Buzz Marketing for Technology blog.
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