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Delivra partners with Flimp to provide video e-mail

Published on .

Indianapolis—E-mail marketing software provider Delivra announced it is partnering with Flimp Media, a developer of online video marketing and viewer analytics solutions, to enable its clients to embed and track video in e-mail messages.

Flimp tracks viewer activity in real time, allowing marketers to see what content recipients viewed, how long they viewed it, if they watched the video to completion and to whom they forwarded information. Delivra customers can then use these metrics to segment future e-mails based on customer engagement.

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