×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Dell adopts online communications ethics standard

Published on .

Round Rock, Texas—Dell Inc. announced the adoption of an industry standard for ethical and accurate communications through its blogs, chat rooms, discussion forums and other online channels used to communicate with customers.

The standard was developed by the Word of Mouth Marketing Association.

Dell's policy includes requirements for providing transparency of origin, accuracy, ethical conduct, protection of information, and enforcement and discipline for Dell employees and other company representatives involved in online communications.

Separately, the Word of Mouth Marketing Association introduced the WOMMA Ethics Adoption Toolkit, which is available at www.womma.org/adoption.

—Kate Maddox

Most Popular
In this article: