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BtoB

Dell deploys Sera Nova

Published on .

Edison, N.J.-Sera Nova Inc. said late Thursday that it has signed a deal with Dell Computer Corp. to provide customized software and consulting services for buying computers over the Internet. The Edison, N.J.-based company said it will provide the computer giant with the necessary code to automatically clear a purchase between Dell's sales system and a customer's payment processing system. Round Rock, Texas-based Dell will provide integration services to its largest buyers, who today might be unable to generate a purchase order for computers without human involvement.
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