FedEx—FedEx Corp. has selected GyroHSR London as its lead creative agency in Europe, the Middle East and Africa. The appointment adds GyroHSR to FedEx's existing roster of agencies, including BBDO Worldwide, New York, which handles global advertising for the shipping and logistics company. Billings were undisclosed.
Trafalgar—Trafalgar, an international travel company, has selected M&C Saatchi, Los Angeles, for creative duties. M&C Saatchi will be responsible for developing a global branding campaign, including TV, print, digital and direct mail.