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BtoB

Dell hires three new agencies

Published on .

Round Rock, Texas—Dell has hired three new advertising agencies to supplement the work of its global brand agency Y&R. Barrie D'Rozario Murphy, Minneapolis, will handle advertising for the public sector; Sid Lee, Montreal, will be responsible for consumer advertising; and Arnold Worldwide, Boston, will handle advertising to small and midsize businesses. Y&R West, San Francisco, will continue to handle global brand and enterprise advertising.
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