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BtoB

Dell introduces global ad campaign

Published on .

New York—Dell has rolled out a global ad campaign with the theme, “You can tell it's Dell.”

The integrated campaign, developed by Wunderman, New York, includes TVspots and print, online and out-of-home ads. The budget was undisclosed.

The ads show how Dell's products, such as desktop computers and tablet PCs, fit a variety of lifestyles. The campaign is aimed at consumers and small businesses.

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