Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Dell, Round Rock, Texas

Published on .

Company: Dell, Round Rock, Texas
Agency: N/A
Market: CIOs
Quick chase: The headline: “Slash energy consumption up to 45%” puts the promise of a reward in the simplest possible terms. An audience of CIOs or data center managers can easily do the math to calculate what's in it for them and their companies by specifying Dell Energy Smart servers. Three bullet points help to summarize the benefits, and the green border and green background elements say eco-savvy.
Chasers' choice: Gloat
Most Popular
In this article: