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Dell to sell unbranded PCs to dealers

Published on .

Round Rock, Texas--In an attempt to expand its PC business, Dell Computer Corp. said it will begin to sell unbranded PCs to dealers.

Dell, which has been selling PCs directly to consumers, on Friday will begin selling "white boxes" to the reseller market.

The computer, a 510D PC with an Intel Celeron or Pentium 4 processor, not including a monitor, will be priced starting at $499. Dealers can upgrade the PCs and re-brand them.

Dell said the move is an opportunity to expand its business. Sales of unbranded PCs are expected to make up about 1% of the company's overall revenues.

The company will focus on smaller, local dealers.

Research firm IDC said unbranded PCs account for about 30% of the overall PC market.

--Kate Maddox

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