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Dell Services

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Company: Dell Services, Round Rock, Texas
Agency: Y&R, San Francisco
Market:IT services
Quick chase: To underscore its expertise in providing customers with IT services, Dell rolls out a case history on how it has successfully partnered with auto rental company Enterprise. Case histories often work well because they provide a third-party endorsement. But the art direction strikes us as odd and off-putting. The tiny image of the car driving to nowhere lacks stopping power.
Chasers' choice: Goat
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