BtoB

Dell shops for new agency

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Round Rock, Texas—Dell has opened a review for a new creative agency, according to Advertising Age, a sibling publication of BtoB.

According to a Dell spokesman, the company has begun a review for an agency to handle advertising for its consumer, small- and medium-business and public segments. Media and PR are not affected.

Y&R San Francisco is Dell's current advertising agency of record and has been invited to participate in the review. Billings were undisclosed.

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