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BtoB

Deloitte to introduce second phase of ‘Green Dot’ campaign

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New York—Consulting firm Deloitte Touche Tohmatsu later this month will roll out the second phase of its “Green Dot” global brand campaign, developed by muirhoward, London. Deloitte also worked with The Partners, London, on brand strategy.

The “Green Dot” campaign, which debuted earlier this year, is part of Deloitte’s “Always One Step Ahead” brand platform. The campaign budget was not disclosed.

The second phase of the effort will include six new ads, including print, online and out-of-home, aimed at business executives and potential recruits.

The ads use a single green dot representing a variety of images, such as a globe or a door handle, to show how Deloitte is one step ahead on issues from corporate sustainability to opening up new opportunities.

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