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BtoB

Deloitte launches $3 million global ad campaign

Published on .

New York--Deloitte Consulting has launched a $3 million global advertising campaign, dubbed "Passion." The campaign, which consists of print, airport diorama and banner ads, ties in human emotions to the company's electronic-commerce capabilities. The campaign is slated to run through December, with ads appearing in such publications as The Financial Times, The Wall Street Journal and Fortune. Web sites for the banner portion of the campaign have not yet been chosen. The Tierney Group, a Philadelphia-based ad agency, is handling the campaign.
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