As part of the campaign, Deloitte last week introduced the Green Dot Challenge, an internal contest that lets employees create their own “Green Dot” visual and headline using an online sketchbook application on the website. Deloitte is now working on an interactive iPad app for the Green Dot Challenge.
“When we think about mass media, we are not thinking about print or TV—we are thinking about our 170,000 people,” Gallardo said. “We wanted to make this campaign truly unique and get all of our people engaging with it. We want to make them brand managers.”
Deloitte is also using social media as part of the “Green Dot” campaign, including social networks such as Facebook, Twitter and YouTube. In addition, the company is using RSS feeds and podcasts to keep employees and clients informed.
“We are increasingly putting emphasis on the development of several mobile apps for devices such as iPhones and iPads to increase accessibility of our online resources and appeal to our growing talent pool,” Gallardo said.